New WSB Digital Transformation Team Helps Businesses Transition to Digital Operations

September 9, 2020

(El Paso, TX) September 9, 2020 – Workforce Solutions Borderplex (WSB) is pleased to be a part of an exciting new transition process to help companies conduct business online.  With a new team of Digital Transformation Specialists, or DT Specialists, WSB aims to help 100 businesses to better respond to the impact of COVID-19 by providing an improved customer experience through the incorporation of digital transformation strategies.  The funding for this effort comes from partners at Microsoft, the City of El Paso, El Paso County and the Texas Workforce Commission.  The program is expected to run through April 2021.   


“If we look at the successes digital transformation seems to be having in the business world, and we start aligning that with potential here in our market, we could gradually begin chipping away at the unemployment rate,” said WSB CEO Leila Melendez. 


The Digital Transformation (DT) Specialist Team includes:

William Bush, Lead Digital Transformation Specialist


William is an experienced IT professional with 15 years in the field ranging from end user support to high end systems administration. He has IT experience in healthcare, environmental, and education industries and is ready to use his knowledge to lead the Digital Transformation Specialist team to help the local Businesses of El Paso bounce back from COVID-19.

Adrienne Cox, Digital Transformation Specialist


Adrienne is a digital marketer with over 4 years of experience in social media management, digital content creation, and public relations. She has performed graphic design work for a vast variety of advertising mediums.  Adrienne also had the privilege of conceptualizing and pushing out marketing plans and public relation partnerships for companies across the U.S. over the course of her career.

Joseph Elliott, Digita Transformation Specialist


Joseph earned his bachelor’s degree in Media Strategies from Texas Tech University and holds a master’s degree in Digital Marketing and Analytics from St. Edward’s University. After working in technology in Austin, Texas, Joseph is excited to be back in his hometown where he feels like he can use his skillset to make an impact on the local business community.

Cassie Flores, Digital Transformation Specialist


Cassie is a native El Pasoan and public relations professional with over eight years’ experience in the communications field. Previously, she was a senior associate at the Raben Group specializing in media and communications, consulting clients both nationally and throughout the El Paso region. She is currently attending the University of Texas at El Paso and is due to complete her BA in Organizational and Corporate Communication this December.


WSB encourages businesses to visit to get a better understanding of the program.  The service is free and includes platforms such as cloud-based workflow, e-commerce, CRM, website development and digital marketing.





Workforce Solutions Borderplex (WSB) is celebrating over 20 years of serving as the leader and pacesetter in aligning and creating opportunities for skilled workers and employers. WSB advances education, employment, entrepreneurship and economic development prospects in support of global competitiveness and regional prosperity. The organization’s service region encompasses Brewster, Culberson, El Paso, Hudspeth, Jeff Davis and Presidio counties. For more information about Workforce Solutions Borderplex, please contact Bianca Cervantes at (915) 887-2221 or visit



New WSB Digital Transformation Team Helps Businesses Transition to Digital Operations